A competitive advantage approach, concepts and cases plus mymanagementlab with pearson etext access card package, 16e includes 30 new comprehensive, and uptodate cases designed to help students apply chapter concepts as they develop a strategic plan for each. Approaching management with a longterm strategy in mind can increase a businesss chance of success. Analysis, in the form of information gained by scrutinizing the internal environment and scanning the external environment, are used to develop the firms vision and mission. The succinct and unique conversational writing style of strategic management helps students make connections with the concepts they are studying. This is one of the best class text books i have ever had. Citation machine helps students and professionals properly credit the information that they use. Strategic management uses a largescale, goaloriented approach through the use of three major components. Chapter 1 strategic management and strategic competitiveness. Introduction strategic management concepts and cases hitt pdf. Strategic management and strategic competitiveness 20 slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
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